A website analysis is the best place to start when considering or beginning an SEO campaign. In order to execute successful SEO it makes sense to investigate where your problem areas lie and what needs immediate attention.
The significant benefits of a website analysis are as follows;
Identify Internal Problems:
A Website analysis checks all of the structural elements of a website that are relevant to SEO. It makes sure that metadata is included where it is supposed to be and checks the quality of your internal and external links and anchors. Your analysis will also advise on how deep your pages are (how many clicks it takes to get to), how old (or last updated), if they take too long to load (kilobytes) and how accessible your website is to Search Engines.
On page Issues:
The website analysis will report on all of the on page elements to make sure that everything that should be on the site, is there, and that these elements are sufficiently optimized. This includes mainly menu, image and link data, such as titles and alt tags.
Find Out More About Ideal Keywords To Target:
Along with the analysis report, there will usually be a limited amount of keyword research and recommendations based on keywords that you initially supplied. These recommendations can act as a guide to whether you need to put in some extra research time to select a list of better targeted keywords or whether the ones you currently have, are going to work well for you.
What Is Working Well For Your Site?
Not everything in the website analysis is negative. The majority of websites have at least one good thing going for them, whether it is their design, colours, menu systems or great copy. Most business people have trouble seeing their website objectively, and often don’t realise or overlook their current assets. A little encouragement in these areas can turn a good thing into a great thing.
Current Site Popularity and Ranking:
There is quite a large importance placed on the amount of websites and the quality of those websites that link back to you. This is because having good quality links shows the Search Engines that your site contains relevant content and there is a bunch of other well ranked websites that think so too. Your website analysis will show you which sites are linking to you and the quality of these sites.
The Human Element:
As gaining popularity with the search engines is only 50% of the answer to increasing your website’s business, a good website analysis should include a human element. An SEO expert can manually scour your site checking that links go to the right place, your images are of decent quality and your site is aesthetically pleasing. As first impressions are quite important to people, your website should be up to standard and easy to use. A manual assessment of the quality of your site’s content (how well it’s written, the spelling and grammar), the amount of content and its keyword usage will help to gauge your website’s standard.
Prioritize Your SEO Campaign:
One of the most useful aspects of the website analysis is that it puts your SEO needs into perspective. It is much easier to prioritise an already created list of things to do than it is to prioritise some categories that you know exist but know nothing about. The analysis is a great way to gain understanding into the SEO process and see clearly what you need and why you need it. It’s also a good opportunity to take advantage of the SEO expert who performed the analysis and ask them as many questions about it as possible.
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