Website optimization is the practice of building or tweaking your website so that it features more prominently on search engine results pages. The better the optimization practice, the higher the chance of your website appearing on the first page of the search engine results. The main techniques of website optimization are placing keywords and key phrases within the page content, reworking your meta tags, image tags etc. This will give the impression that the page is all about that particular keyword or phrase.
Keywords and key phrases should be selected keeping in mind the likely search patterns and search strings that will be entered by users of the search engine. For example, if you were running a website that focuses on playing guitar, you could use the key phrase ‘How to play the guitar’ to optimize your website. A hint on how to find a trending search string would be to go to Google and type out something you would search and see the suggested results displayed below.
Website optimization could also mean making changes to your website so that it performs better for users. It loads faster, with fewer bugs and the content is accessible on different browsers and platforms. This is done by reducing unnecessary items and focussing only on core content. Based on the data collected during the sites running period, those components which do not contribute to the website traffic can be removed such as videos, images, marquees etc.
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